In a bid to identify itself with its teeming consumers especially the Muslim faithfuls during the Holy month of Ramadan, St. Lauren, a premium non-alcoholic wine from the stable of Grand Oak Limited in Nigeria is celebrating consumers in an ongoing mall activation promo. The promo which is a partnership between Grand Oak Limited, Shoprite, and Justrite outlets would run throughout the period of Ramadan.
Part of the activities that go with the promo is to create more awareness about St. Lauren non-alcoholic drink andreinforce the brand’s relevance to the celebration of the season so that people can connect with the brand’s essence.
As customers are buying the product at any of the designated malls, their rewards are being handed over to them immediately at the payment/checkout points.
According to the Key Account Manager, Grand Oak Limited, Mr. Thompson Babalola, “The product is for every family. We are doing this promo during the Ramadan period because of our Muslim brothers& sisters who don’t take delight in drinking alcohol. We are rewarding them for every two bottles they buy and more; and we also give them reasonable discount at every Shoprite and Justrite outlets so people can appreciate what we are doing at this period. We are having a huge turn-out of customers especially at this period becauseGrand Oak is a family company and we have brands for all members of the family.”
He explained further about the uniqueness of St. Lauren sparkling non-alcoholic wine saying,“The product is a brand that people are familiar with, it is indigenous. What is unique about the product is the pop and the unique taste; the taste is quite different from others in the market; it gives you that fruity taste and feeling.”
In an interaction with some of the customers, they expressed excitement and satisfaction about the promoand pledged their loyalty for the brand. According to Alhaji Kareem Adebola, “I am so delighted with this brand from Grand Oak, St. Laurennon-alcoholic. I and my family are used to St. Lauren variants because it is a brand we use in entertaining our guests anytime they come visiting. I’m so happy. It is something one can drink during this holy month of Ramadan so I salute them for this.”
Another customer, Festus Mosessaid“I likethe brand, I really like it. The difference with this particular brand is that you feel the taste at the first sip, there is a huge difference from other competing brands. Sincerely speaking, its non-alcoholic offering is cool and rich.”
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