Efritin.com focuses on safety as it launches into the Nigerian market

Efritin.com an online classifieds platform recently launched at the Protea Hotel Ikeja into the Nigerian market with a focus on providing a safer platform for its customers. Efritin provides an online marketplace for buyers and sellers to exchange their items.

The platform does not specify in any particular category – you can buy and sell items in more than 50 different categories. Efritin aims to disrupt how classifieds are done in Nigeria by addressing a key issue of trust.

They physically verify all sellers on their platform within 48hours of posting an advert on the platform before the advert goes live. The verification is a one-time process and the ads go live within 4 hours after verification.

Also they have taken into consideration the stress and traffic level for moving from one location to the other and has gone a step further to provide convenience for their customers by offering a delivery service for buyers and sellers who have agreed on a transaction.

The Efritin Delivery services have started operations and are delivering items under 3kg within Lagos.

According to Mr. Babak Tighnavard, Chief Operating Officer Saltside Technologies, ‘Efritin.com was built by Saltside Technologies who build leading online marketplaces in underserved markets to create sustainable value for the community. Saltside Technologies started in 2011 with just 4 employees but in 2015 they are now 500 employees in Bangladesh, Ghana, Sri Lanka and now Nigeria. Their success story in each market has been hinged on doing things locally and employing quality staff for the job. Thus they are offering an online marketplace in Nigeria for all used items with full focus on Security.”

Mr. Zakaria Hersi informed that part of their success story of doing things locally in each market gave rise to the name ‘Efritin.com’ meaning ‘Everything’ in pidgin language. He further said that Efritin is focused on providing a safer platform for buyers and sellers to meet and exchange their items. Efritin focuses on used items because of the trading culture of Nigerians, the high volume of offline marketplaces and the large economy around unused goods.

The tenacious and growing team is poised to make Efritin.com the number 1 classified site in Nigeria.

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